Oshi Health

Oshi Health is the first and only virtual GI center of excellence – setting a new standard for life-changing digestive healthcare – delivering proven care models adapted to scale to help members lasting symptom control and drive savings through reduced avoidable medical spend. As an in-network provider through the nation’s leading health plans, Oshi provides total GI care – covering the full spectrum of GI symptoms and conditions from diagnosis to treatment through a multidisciplinary team of GI specialists, including dietary and behavioral health support.

I had the pleasure of being the first Marketing Designer at Oshi Health, and led the effort to create and enhance the brand that is currently visible throughout all of the branding on the Oshi Brand website and all other marketing materials including partner landing pages and accompanying marketing assets. The following is a list of my accomplishments in this role of a senior marketing designer:

 

Marketing Asset Design: teamed up with writers and marketers to bring content to life in the form of best-in-class, high-conversion landing pages, emails, flyers, postcards, brochures, social ads, and more to acquire new patients to Oshi Health across employer, health plan and provider referral partners

Patient Acquisition: collaborated with cross functional teams to deliver a first in class seamless acquisition and onboarding experience through development of multi-channel marketing assets and landing pages that drive awareness and acquisition of new members

 

Member Retention: worked together with marketing and product teams to develop patient materials and educational resources to support members on their care journey such as infographics, blog posts, newsletters, educational tips, push notification reminders and more

Testing & Data Insights: leveraged analytics and engagement with marketing materials to iterate and continually improve content, layouts and more

Brand Guidelines & Iconography: through collaboration with the content strategist, developed the visual brand identity along with defining our voice, tone, imagery and more in a consistent manner. Led the brand refresh for the Oshi Brand, including developing brand guidelines along with designing emails, landing pages, brochures, direct mail, social media, newsletters and more that developed and propelled the brand

Design Critique: Initiated and curated a biweekly design critique that bridged the gap between product design and marketing design