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Katie Pendlay

204 East Bauer Road

Naperville, Illinois 60563

773-454-8187

[email protected]

www.pendlaydesign.com

EDUCATION

University of Illinois Urbana/Champaign

Bachelor of Fine Arts

Graphic Design

EXPERIENCE

Oshi Health Health

May 2022–May 2024, Senior Marketing Designer

• Marketing Asset Design: teamed up with writers and marketers to bring content to life in the form of best-in-class, high-conversion landing pages, emails, flyers, postcards, brochures, social ads, and more to acquire new patients to Oshi Health across employer, health plan and provider referral partners

• Patient Acquisition: collaborated with cross functional teams to deliver a first in class seamless acquisition and onboarding experience through development of multi-channel marketing assets and landing pages that drive awareness and acquisition of new members

• Member Retention: worked together with marketing and product teams to develop patient materials and educational resources to support members on their care journey such as infographics, blog posts, newsletters, educational tips, push notification reminders and more

• Testing & Data Insights: leveraged analytics and engagement with marketing materials to iterate and continually improve content, layouts and more

• Brand Guidelines & Iconography: through collaboration with the content strategist, developed the visual brand identity along with defining our voice, tone, imagery and more in a consistent manner. Led the brand refresh for the Oshi Brand, including developing brand guidelines along with designing emails, landing pages, brochures, direct mail, social media, newsletters and more that developed and propelled the brand

• Design Critique: Initiated and curated a biweekly design critique that bridged the gap between product design and marketing design

Teladoc Health

October 2020–May 2022, Senior Designer

• Rebranded 60+ previously Livongo branded pieces into existing Teladoc Health branding.
• Designed and produced direct mail programs, emails, tshirts, social media animated graphics, posters, and Infographics for the B2C team

Livongo (acquired by Teladoc Health for $18.5B in October 2020)

2018-2020, Senior Designer

• After the acquisition, was the sole designer responsible for all print and digital communications including flyers, brochures, tshirts, social media graphics, PowerPoint presentations, infographics,
• Assisted with supporting materials and graphics for several large scale conferences.
• Designed supporting materials and graphics for the IPO

Retrofit (acquired by Livongo in April 2018)

September 2014-2018, Senior Designer

• Developed and refined the company’s brand guidelines and established the brand for both the B2B side as well as the consumer side.
• Designed and produced numerous print and digital communications including website assets creation, recipe books, flyers, sell sheets, PowerPoint decks, booth graphics, and other various collateral materials.
• Facilitated the transition from a design perspective from the existing B2C model to a B2B model.

Korzenowski Design

September 2012-September 2014, Senior Designer

• Designed and produced numerous print and digital communications including invitations, newsletters, brochures, brand design, email blasts, annual reports, and billboards
• Clients included: Lurie Children’s Hospital in Chicago, Scott & White Hospital, Mass General Hospital, Beth Israel Hospital, the University of Illinois at Chicago, and Advanced Radiology Consultants.

Stinson Brand Innovation

2004-2012, Global Concept Design Director

• Designed and developed the Stinson Brand Innovation brand which included designing the logo, brand standards, and numerous materials for promotional purposes.
• Designed and produced numerous print and digital communications including invitations, newsletters, brochures, brand design, logo design, website, email blasts, and exhibit design.
• Clients included: Baxter, CSL Behring, Osage Bio Energy, Chicago Bancorp, Ed Hoys International, Solstice, Merck, EMD, Ebioscience, Fenwal, Endo Pharmaceuticals, Paragon, Arthritis Foundation, Abbott Animal Health, Inoveon, and Native American Children’s Alliance.

KP design

2004-present, Freelance Design

• Various freelance opportunities and contract work designing and producing numerous print and digital communications including invitations, newsletters, brochures, brand design, logo design, website, email blasts, and exhibit design.
• Clients included: American Cancer Society, Aon, Alivecor, International, Chicago Housing Authority, Community Media Workshop, Stinson Brand Innovation, Budweiser, State University of New York Plattsburgh, Motorola Employees Credit Union, Illinois Credit Union League, CM Financial, Cagney Network, Trinity RCF, Santefort Real Estate, Spring-Green Lawn Care, Ed Hoys International, Legend Realty Services, Texas Corral, Amarillo Roadhouse, St. Andrew’s School, American Brain Tumor Association, Naperville Legends Baseball League, Plainfield Dance Academy, and Demeter Capital Management.

Taylor Bruce Associates

2000-2004, Senior Designer

• Responsibilities included conception, design, project management, and production of materials including brochures, identity systems, direct mail, invitation packages, newsletters, barricade design, and branding.
• Clients included the Field Museum, Hadley School for the Blind, Northwestern Memorial Hospital, Northwestern Research Center, The Strategy Group, Van Kampen, Academy for Urban School Leadership, and Greater Chicago Food Depository.

Lipman Hearne, Inc.

1998-2000, Designer

• Collaborated with a team of designers, photographers, and writers to create and produce print pieces including but not limited to brochures, invitations, letterhead and stationery, posters, newsletters, magazines, recruiting materials, annual reports and identity systems.
• A variety of non-profit clients included Duke University, Shedd Aquarium, Bryant University, Seven Hills School, Ithaca College, Ford Foundation, and Morton Arboretum.